Our System

Entry to the Belgian Beer Weekend is free. To enjoy beers & food, purchase the official BBW glass and tokens!

3 Points to know!

Enjoy your beer in the official BBW glass
To enjoy your Belgian beers at their best, we only serve in the official Belgian Beer Weekend glass — not plastic. The glass is yours to keep as a souvenir of your BBW experience.
Pay with the tokens
At the beer and food stalls, payment is accepted by tokens only.
Tokens can be purchased at the event ticket counters, where various payment methods are available.
Rinse your glass between drinks
To ensure every beer tastes its best, we provide glass rinsers throughout the venue. Simply rinse your glass before your next beer for a fresh pour every time.

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2 ways to get your set

1. Buy online

BBW tickets are available via the Rakuten Travel Ticket website.

Available exclusively via

BBW 2026 Official Sales Partner

Earn and redeem Rakuten Points
Presale tickets can be purchased until the start of the event
Skip the lines — buy in advance

Trial Set

Presales

2,700円

Regular2,840円

Starter Set

Presales

3,750円

Regular3,990円

※ All ticket sales and related customer support are managed exclusively by Rakuten Travel Experiences.

※ Please contact Rakuten Travel Experiences directly for any inquiries regarding ticket purchases, payments or policies.

Buy Tickets

2. Buy at the venue

Buy your original glass and tokens at the event ticket counter.

A unique experience for you

15 TYPES

You might get lost in the Belgian beer paradise but don't worry. We have classified all beers in 15 categories. A good starting point for your beer exploration.

TASTE CHART

If you wanna drink like a pro, you should check our handy taste charts. How do you want your beer? Sweet, sour, bitter, sharp, aromatic, heavy - the taste chart is your guide.

TWO FINGERS

Two fingers is the required amount of foam you need to top your beer and give it that required finishing touch. If you don't want the foam, ... try English ales :)

MY GLASS

Beers will only be served in the original BBW 2026 glass. We want you to enjoy your Belgian beer under the best conditions.
The BBW 2026 glass is yours to keep, so you can continue enjoying Belgian beer at home after the event!

TOKENS

We don't accept cash & card payments at the beer & food stalls but work with tokens.

Thanks to the tokens we reduce lineups, giving you more time to drink & enjoy. That's what we call a win-win!

GLASS RINSER

Again, we want you to enjoy your Belgian beer under the best conditions.

You already have the glass and to make it complete we installed fancy glass rinsers to give your glass a quick rinse in between beers.

How to find your beer

Official app 'BBWalker'

BBWalker (‘Belgian Beer Walker’) gives you handy detailed descriptions of all Belgian beers including taste charts, venue floor maps and your very own beer passport!

Available in Japanese and English.

Download 'BBWalker' now!

Official website

Check our beer & food menu online via the website.
Use the handy filter functions to find your perfect match!

Get our menu card at the event ticket counter and access the 'beers' page via the QR code!